{"id":8339,"date":"2021-06-07T16:23:16","date_gmt":"2021-06-07T14:23:16","guid":{"rendered":"https:\/\/website.iznes.io\/?p=8339"},"modified":"2021-06-23T16:40:00","modified_gmt":"2021-06-23T14:40:00","slug":"des-chantiers-digitaux-prometteurs-pour-les-societes-de-gestion","status":"publish","type":"post","link":"https:\/\/iznes.io\/en\/2021\/06\/07\/des-chantiers-digitaux-prometteurs-pour-les-societes-de-gestion\/","title":{"rendered":"Promising digital projects for asset management companies"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1452687555475\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-9 vc_col-md-9\"><div class=\"vc_column-inner vc_custom_1452702342137\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_custom_heading no_stripe text_align_left\" ><h2 style=\"text-align: left\" class=\"consulting-custom-title\">Promising digital projects for asset management companies<\/h2><\/div>\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1624457561719\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Article published on <a href=\"http:\/\/www.revue-banque.fr\/banque-investissement-marches-gestion-actifs\/article\/des-chantiers-digitaux-prometteurs-pour-les-soc\">Revue-banque.fr<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"post_details_wr\">\n    \n<div class=\"stm_post_info\">\n\t<div class=\"stm_post_details clearfix\">\n\t\t<ul class=\"clearfix\">\n\t\t\t<li class=\"post_date\">\n\t\t\t\t<i class=\"fa fa fa-clock-o\"><\/i>\n\t\t\t\tJune 7, 2021\t\t\t<\/li>\n\t\t\t<li class=\"post_by\">Posted by:\t\t\t\t<span>IZNES<\/span>\n\t\t\t<\/li>\n\t\t\t<li class=\"post_cat\">Categories:\t\t\t\t<span>Asset Management, Innovation<\/span>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t\t<div class=\"comments_num\">\n\t\t\t<a href=\"https:\/\/iznes.io\/en\/2021\/06\/07\/des-chantiers-digitaux-prometteurs-pour-les-societes-de-gestion\/#respond\"><i class=\"fa fa-comment-o\"><\/i>No Comments <\/a>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"post_thumbnail\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"240\" height=\"255\" src=\"https:\/\/iznes.io\/wp-content\/uploads\/2021\/06\/rba-image-1153131-240x768-1.png\" class=\"attachment-consulting-image-1110x550-croped size-consulting-image-1110x550-croped wp-post-image\" alt=\"\" srcset=\"https:\/\/iznes.io\/wp-content\/uploads\/2021\/06\/rba-image-1153131-240x768-1.png 240w, https:\/\/iznes.io\/wp-content\/uploads\/2021\/06\/rba-image-1153131-240x768-1-11x12.png 11w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t<\/div>\n\t<\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1624459185063\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"page\" title=\"Page 27\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<p>The asset management industry is undergoing its digital transformation. Although it is a few years behind other sectors of the financial world, it is now accelerating the movement and multiplying its initiatives. All businesses are concerned, from management to distribution.<\/p>\n<div><\/div>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<p class=\"column\">Nearly a decade after retail banks and payment service providers, asset management companies have begun to undergo an in-depth digital transformation in recent years. New technologies that enable the collection of massive amounts of data in real time (Big Data), their storage and sharing (cloud, data lake, blockchain), their analysis and interpretation (artificial intelligence, machine and deep learning, natural language processing), or the automation of processes (robotic process automation) are increasingly being used. They are gradually revolutionizing the asset management industry, from distribution to production. Like Ark\u00e9a IS, the main players in the market have taken up the subject and are actively communicating about their transformation. Digital transformation is being deployed at every link in the value chain - distribution (sales and marketing), management and investment, and operations - to meet a variety of objectives: improving the customer experience, differentiating, increasing performance and margins, reducing risk, and increasing efficiency and productivity.<\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3>An asset for distribution, from customer knowledge to reporting<\/h3>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<p class=\"column\">Si l\u2019on se penche sur la distribution, la gestion d\u2019actifs a longtemps souffert d\u2019une connaissance de\u0301ficiente de l\u2019identite\u0301 des investisseurs finaux, du fait d\u2019interme\u0301diaires. Or, l\u2019utilisation des nouvelles technologies permet aux forces commerciales et marketing de se re\u0301approprier la connaissance client et d\u2019analyser le comportement des investisseurs (pourquoi tel investisseur a souscrit a\u0300 un fonds ou brutalement rachete\u0301 ses parts ? quel est son profil type ?), et donc de renforcer l\u2019efficacite\u0301 commerciale. Parmi les initiatives de place, soulignons le succe\u0300s d\u2019IZNES, une plateforme de souscriptions\/rachats de parts d\u2019OPC lance\u0301e en 2018 par un consortium de socie\u0301te\u0301s de gestion dont fait partie Arke\u0301a IS. IZNES assure la re\u0301ception\/transmission des ordres des investisseurs, ainsi que la centralisation et la tenue de registre pour les ge\u0301rants d\u2019actifs. Elle repose sur la blockchain, une technologie de stockage nume\u0301rique et de transmission d\u2019informations, transparente, de\u0301centralise\u0301e et se\u0301curise\u0301e. Cette plateforme automatise\u0301e interope\u0301rable permet de s\u2019affranchir d\u2019interme\u0301diaires, et donc de re\u0301duire les de\u0301lais et les cou\u0302ts, mais aussi de fournir en temps re\u0301el aux socie\u0301te\u0301s de gestion, transparence et trac\u0327abilite\u0301 sur les porteurs de parts.Par ailleurs, l\u2019exploitation des outils CRM peut e\u0302tre repense\u0301e avec l\u2019intelligence artificielle pour collecter et analyser finement les donne\u0301es et les comportements (analyse comportementale pour fide\u0301liser les investisseurs existants, ou pre\u0301dictive pour en se\u0301duire de nouveaux) et initier des recommandations de produits adapte\u0301es et personnalise\u0301es. Les e\u0301quipes commerciales disposeront alors de davantage de temps face aux clients et prospects pour construire une proposition d\u2019investissement de valeur.En partenariat avec les RegTechs, la digitalisation peut e\u0301galement fournir aux socie\u0301te\u0301s de gestion une aide pre\u0301cieuse pour remplir les exigences re\u0301glementaires chronophages sur la connaissance client (proce\u0301dures KYC, exigences MIFID). L\u2019ide\u0301e est d\u2019aller plus loin qu\u2019une simple collecte de donne\u0301es automatise\u0301e, en exploitant commercialement les informations obtenues pour mieux connai\u0302tre les investisseurs, identifier les produits adapte\u0301s a\u0300 leur profil et mieux re\u0301pondre a\u0300 leurs attentes. Il s\u2019agit e\u0301galement de simplifier et re\u0301duire les e\u0301changes d\u2019information gra\u0302ce a\u0300 des plateformes e\u0301lectroniques de marche\u0301, permettant par exemple a\u0300 un client institutionnel de saisir une seule fois son dossier KYC puis de de\u0301signer les acteurs avec lesquels il souhaite le partager.<\/p>\n<div class=\"column\">\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<p>&nbsp;<\/p>\n<p class=\"column\">Finally, new technologies are revolutionizing the client experience, particularly client reporting: static monthly fund factsheets will gradually be replaced by real-time on-demand reporting, accessible via an interactive web portal. Such a solution allows each investor to generate a personalized report at any time, enabling him to display performance calculated from the date he subscribed to the fund, or to zoom in on a given geographic or sector exposure, for example. In addition, AI can automatically translate this management report into several languages and even automatically generate management comments.<\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<p class=\"layoutArea\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"column\">\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3>Management &amp; investment: towards an \"augmented manager\"<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>&nbsp;<\/p>\n<p>Portfolio management and construction teams can also take advantage of new technologies to refine and diversify investment strategies, differentiate themselves and improve performance. In addition to the traditional approach based on micro- and macro-economic data analysis, numerous alternative sources of extra-financial information can now be exploited in real time thanks to big data, artificial intelligence and numerous algorithms to obtain predictive analysis, optimize asset allocation, improve stock picking, or better anticipate risks. These can be numerical, textual or image data (for example, satellite images of the occupancy rate of shopping mall parking lots giving a \"real time\" estimate of consumption indicators), or exchanges on social networks around the world. These weak signals and sentiment analyses offer the possibility of identifying upstream consumption trends or opinions on a product, elements which will ultimately impact a company's results. Machine learning and natural language processing can also be used to assess certain changes in tone or detect flaws in an issuer's communication to investors, for example, and thus strengthen ESG research in terms of governance. At Ark\u00e9a IS, for example, we have been working with FinTech SFJ Technologies since its inception, which combines financial analysis, accounting expertise and Big Data in order to detect \"signals\" that could suggest fraud, financial manipulation or bankruptcy, which could potentially lead to significant losses on portfolio securities. These advanced technologies can also be used to correct and eliminate human cognitive biases - for example, confirmation bias, which can lead a manager to consider only information that confirms what he or she thinks and to minimize contrary information - in investment or divestment decisions. Data science and its immense potential can thus considerably increase the analytical capacities and performance of management teams. This is what we call an \"augmented manager\".<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\t<div class=\"vc_separator wpb_content_element vc_sep_width_100 type_1  vc_separator_no_text\">\n\t\t<span class=\"vc_sep_holder vc_sep_holder_l\"><span style=\"border-color:#dd9933;\" class=\"vc_sep_line\"><\/span><\/span>\n\t\t\t\t<span class=\"vc_sep_holder vc_sep_holder_r\"><span style=\"border-color:#dd9933;\" class=\"vc_sep_line\"><\/span><\/span>\n\t<\/div>\n\t\n<div class=\"vc_custom_heading text_align_left title_no_stripe\" ><h4 style=\"text-align: left;font-family:Poppins;font-weight:400;font-style:normal\" class=\"consulting-custom-title\">By Fran\u00e7ois Deltour, General Manager of Ark\u00e9a Investment Services<\/h4><\/div><div class=\"vc_empty_space\"   style=\"height: 22px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"220\" height=\"211\" src=\"https:\/\/iznes.io\/wp-content\/uploads\/2021\/01\/francois-deltour.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"francois deltour\" srcset=\"https:\/\/iznes.io\/wp-content\/uploads\/2021\/01\/francois-deltour.png 220w, https:\/\/iznes.io\/wp-content\/uploads\/2021\/01\/francois-deltour-13x12.png 13w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3>Automated processes for operational functions<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>&nbsp;<\/p>\n<p>Finally, digitalization, accompanied by dematerialization, is profoundly transforming Middle- and Back-Office functions through increased automation of processes (robotic process automation and machine learning) as well as reconciliation tasks with custodian data. The elimination of manual tasks and paper, particularly present in the non-listed universe (real estate, private equity) will be one of the next challenges. This will result in significant productivity and quality gains, as well as reduced costs and operational risks. Teams will be able to focus on higher value-added tasks. In addition, paperlessness is part of a sustainable development approach, consistent with the ESG policies that are playing an increasingly important role in asset management, especially at Ark\u00e9a IS.<\/p>\n<div class=\"page\" title=\"Page 4\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>In conclusion, mastering and deploying new technologies is more than ever a strategic challenge for asset managers, enabling them to transform their distribution, production and cost models to improve efficiency and performance and to differentiate themselves. Data, at the heart of this model, plays a key role. It must be of high quality, available and secure. Although the financial investment may seem heavy at the beginning, the benefits are considerable. Digital transformation should not be seen as a threat, but rather as an opportunity; while new technologies can significantly increase the capabilities and performance of managers, salespeople and middle-officers, they will never replace them. The human being will undoubtedly remain at the center of the processes, but a human being with different skills than today. Beyond the purely technological issues, the big challenge is recruiting and retaining the talent needed for these new jobs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3 vc_hidden-sm vc_hidden-xs\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n<div class=\"stm_sidebar\">\n\n            <style type=\"text\/css\" scoped>\n            .vc_custom_1452662185213{margin-bottom: 40px !important;}        <\/style>\n        <section class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1452662185213\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_wp_search wpb_content_element\"><aside class=\"widget widget_search\"><form method=\"get\" class=\"search-form\" action=\"https:\/\/iznes.io\/en\/\" 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Europe<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t<\/aside><\/div><div class=\"vc_wp_archives wpb_content_element\"><aside class=\"widget widget_archive\"><h5 class=\"widget_title\">Archive<\/h5>\n\t\t\t<ul>\n\t\t\t\t\t<li><a href='https:\/\/iznes.io\/en\/2026\/02\/'>February 2026<\/a>&nbsp;(1)<\/li>\n\t<li><a href='https:\/\/iznes.io\/en\/2025\/11\/'>November 2025<\/a>&nbsp;(1)<\/li>\n\t<li><a href='https:\/\/iznes.io\/en\/2025\/09\/'>September 2025<\/a>&nbsp;(3)<\/li>\n\t<li><a href='https:\/\/iznes.io\/en\/2025\/02\/'>February 2025<\/a>&nbsp;(2)<\/li>\n\t<li><a href='https:\/\/iznes.io\/en\/2024\/12\/'>December 2024<\/a>&nbsp;(1)<\/li>\n\t<li><a href='https:\/\/iznes.io\/en\/2024\/09\/'>September 2024<\/a>&nbsp;(1)<\/li>\n\t<li><a href='https:\/\/iznes.io\/en\/2024\/03\/'>March 2024<\/a>&nbsp;(4)<\/li>\n\t<li><a href='https:\/\/iznes.io\/en\/2024\/01\/'>January 2024<\/a>&nbsp;(1)<\/li>\n\t<li><a href='https:\/\/iznes.io\/en\/2023\/09\/'>September 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(2)\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<\/aside><\/div><\/div><\/div><\/div><\/div>\n<\/section>    \n<\/div><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid third_bg_color vc_custom_1451889219674\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"Des chantiers digitaux prometteurs pour les soci\u00e9t\u00e9s de gestion Article publi\u00e9 sur Revue-banque.fr June 7, 2021 Posted by: IZNES Categories: Asset Management, Innovation No Comments L\u2019industrie de la gestion d\u2019actifs est en train d\u2019effectuer sa transformation digitale. Si elle a quelques anne\u0301es de retard sur d\u2019autres secteurs du monde financier, elle acce\u0301le\u0300re de\u0301sormais le mouvement","protected":false},"author":2,"featured_media":8345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,28],"tags":[],"class_list":["post-8339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asset-management","category-innovation"],"_links":{"self":[{"href":"https:\/\/iznes.io\/en\/wp-json\/wp\/v2\/posts\/8339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iznes.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iznes.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iznes.io\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/iznes.io\/en\/wp-json\/wp\/v2\/comments?post=8339"}],"version-history":[{"count":5,"href":"https:\/\/iznes.io\/en\/wp-json\/wp\/v2\/posts\/8339\/revisions"}],"predecessor-version":[{"id":8348,"href":"https:\/\/iznes.io\/en\/wp-json\/wp\/v2\/posts\/8339\/revisions\/8348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iznes.io\/en\/wp-json\/wp\/v2\/media\/8345"}],"wp:attachment":[{"href":"https:\/\/iznes.io\/en\/wp-json\/wp\/v2\/media?parent=8339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iznes.io\/en\/wp-json\/wp\/v2\/categories?post=8339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iznes.io\/en\/wp-json\/wp\/v2\/tags?post=8339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}