A lot of operating hurdles facing asset managers in the distribution of their funds could be removed. The initiative of Iznes, co-founded by six asset management companies, has already been favourably received by 25 contributing international players.A few decades ago, American airline companies (subsequently followed by their European peers), all competitors, made the most of the computerisation phenomenon to take a joint initiative and create a global distribution system (Sabre travel network), doing away with their technical intermediaries: travellers no longer had to obtain their plane tickets from a travel agency. The objective for these airlines was to take back control of the relationship with their customers and do without this purely technical service undertaken by distributors, the latter subsequently refocusing on higher value-added services such as providing advice and organising travel. Technological disruptions provide a sector’s players with an opportunity to review their business model and often look into coopetition (cooperation between players who are competitors). In the financial industry, and more specifically the asset management universe, blockchain is no doubt a technological disruption capable of leading to such considerations.